PLACE
A unique process transforming place marketing.
Helping places soar above the competition.
86% of place branding fails
(Forbes)
Place marketing is stuck in a sea of sameness—repeating the same messages to the same audiences on the same channels, with diminishing returns.
To stand out, destinations must adopt a bold new approach.
Bird helps destinations thrive like the most dynamic startups, transforming place marketing into a system for distinctive and scalable growth.
Most destinations rely on outdated playbooks.
Our FLIGHT framework is different.
It uniquely combines the agility of startup tools and approaches
with the power of brand strategy and creativity.
Helping places soar above the competition and grow smarter, faster, and stronger.
We have defined the brands of some of the biggest destinations in the world.
Whilst putting some of the smallest on the map and helping them grow.
Travel marketing is the fastest-growing category globally in terms of advertising spend, yet 86% of place branding exercises fail.
Places often get lost in the noise, drowning in a sea of sameness. Many destinations push out the same messages across the same channels to the same audiences, with little differentiation.
Fill in the form to get your free download of our Place Storytelling Playbook
WE HELP PLACES GROW
With deep expertise in place marketing, Bird helps destinations unlock their unique potential.
By blending bold brand strategy, emotional storytelling, and startup-inspired agility, we create scalable systems that drive measurable impact.
Mary Harris is one of the instructors at The City Nation Place Accelerator. The course is designed for place marketing teams who want to sharpen their skills and expand their knowledge. It’s ideal for those working in place marketing who may not have had formal training in the field. We provide practical, accessible insights to help you make a bigger impact in your role.
Book your place here: https://www.citynationplace.com/accelerator
PLACES GROW WHEN THEIR RELEVANCE IS REVEALED
WE REVEAL RELEVANCE
